Oriflame Makeup Wizard
Oriflame Makeup Wizard is a virtual try-on app of makeup from Oriflame. With the phone’s built-in camera, user can virtually apply lipstick, mascara, eyeshadow, blush and eyeliner and see the result in real time.
The Project
Delivery: Android and iOS apps
Client: Oriflame, 2015
Employed by: Dynamo
My Role
UX DESIGNER, VISUAL DESIGNER
I was in charge of the design for both the iOS and Android app. I detailed out wireframes and visual design making sure to follow the brand guidelines.
Awards
The Makeup Wizard app won silver in Best Mobile App / Social & Lifestyle category. It has been launched in more than 60 countries.
Apply makeup or ready-to-go look
User can virtually apply lipstick, mascara, eyeshadow, blush and eyeliner and see the result in real time. There is also an option to choose a pre-set look.
Choose a product
After selecting a makeup product, for example Eye shadow, user can then select type of eye shadow, color and style. The applied product is saved in the menu for easy access.
Shopping
The user can easily add the selected products to the shopping bag and buy them from the Oriflame website.
Wireframes
Wireframes of the flow: how to add a product to the look and add it to the cart