Oriflame SkinExpert
Oriflame, the global cosmetics company, wanted to build a skin care analyse app, which their consultants in 60 countries could use to recommend correct skin care products for their clients.
The Project
Delivery: Design sprints, Android and iOS apps, user testing
Client: Oriflame, 2017
Employed by: Dynamo
My Role
UX DESIGNER, VISUAL DESIGNER, DESIGN SPRINT LEAD
I was leading two design sprints to develop a new app concept for Oriflame Cosmetics, a skin care analyse tool. The consultants wanted to be able to recommend the correct skin care products based on customer’s skin type. During the design sprint, I created wireframes and visual design and built a prototype. I prepared user testing, which was then held in Russia, the biggest market. Oriflame decided to develop this app concept and I was responsible to design the whole app, following Oriflame’s brand guidelines and in collaboration with head of design from Oriflame.
"It can be awkward to discuss skin care concerns, especially if they are related to age, but SkinExpert removes that awkwardness by acting as a third party in the conversation with a potential customer."
— MELINA GALEADI
Global Senior Communications Manager, Oriflame
Design Sprint
We did two design sprint to find out how we could help Oriflame Consultants feel more confident in recommending and selling skin care products to their customers.